Author: James G. Barnes
Publisher: Wiley
Pages: 224
Language: English
ISBN: 471776602
Description: The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach experience in ways your competitors haven even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships. Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer.
Price: $22.36
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