Author: Gilbert D. Harrell
Publisher: Prentice Hall; 2nd edition (August 22, 2001)
Pages: 640
Language: English
ISBN: 130334944
Description: Designed for the Principles of Marketing course, this book communicates precisely what todays outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting --This text refers to an out of print or unavailable edition of this title.
Price: $51.00
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