Author: T., Hennig-Thurau
Publisher: Springer Verlag GmbH
Pages: 484
Language: English
ISBN: 3540669426
Description: The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals and important recent developments in this fast-growing field. It also presents examples of successful relationship marketing in practice.
Price: INR 5774.8\$ 101.00
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