Author: James G. Barnes
Publisher: McGraw-Hill Companies
Pages: 336
Language: English
ISBN: 71362533
Description: Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence loyalty programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake. Sir Martin Sorrell, Chief Executive WPP GROUP PLC. A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections. Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author of Discovering the Soul of Service.
Price: $ 12.49
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