| Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships (Hardcover) |
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Author: James G. Barnes
Publisher: Wiley
ISBN: 471776602
Description: The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experie... Read more
Price:$22.36
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| Chief Customer Officer : Getting Past Lip Service to Passionate Action |
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Author: Jeanne Bliss
Publisher: Jossey-Bass
ISBN: 787980943
Description: Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they crea... Read more
Price:$ 18.45
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| Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) [ILLUSTRATED] (Paperback) |
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Author: Merlin Stone
Publisher: Kogan Page
ISBN: 749442921
Description: Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological... Read more
Price:$26.37
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| Customer Advisory Boards: A Strategic Tool for Customer Relationship Building |
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Author: Tony Carter
Publisher: Routledge
ISBN: 789015579
Description: Learn why customer advisory boards are so successful—and how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)—one of the most effective competiti... Read more
Price:$ 39.95
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| Customer Astonishment: 10 Secrets to World-Class Customer Care |
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Author: Darby Checketts
Publisher: Robert D. Reed Publishers
ISBN: 1931741689
Description: Great customer relationships make the world go around. Customers give us the opportunity to apply our talents to serve them. Then, they transfer money from their bank accounts to ours so that we have the financial leverage to meet our goals. This simple, everyday economic interdependence is what business success, professional accountability, and pe... Read more
Price:$11.66
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| Customer Relationship Management |
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Author: Kristin L. Anderson, Carol J. Kerr
Publisher: McGraw-Hill
ISBN: 71379541
Description: All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly be... Read more
Price:$ 11.96
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| Customer Relationship Management Essentials (Prima Development) (Hardcover) |
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Author: John Gosney, Thomas P. Boehm
Publisher: Premier Press
ISBN: 761528458
Description: A companys e-business prospects are often derailed by poor customer support because companies dont understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, a... Read more
Price:$64.99
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| Customer Relationship Management Technology (Paperback) |
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Author: Dr. Jon Anton, Bob Vilsoet
Publisher: The Anton Press
ISBN: 963046470
Description: From our research on the American consumer, it has become very clear that potentially the best customer service strategy is o offer every possible channel for the customer to help themselves, i.e., self-service. Customer actuated service is mostly driven by technology, and the art of self-service is to ensure that the technology is intuitive, easy... Read more
Price:$39.99
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| Customer Relationship Management: A Databased Approach (Paperback) |
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Author: V. Kumar, Werner Reinartz
Publisher: Wiley
ISBN: 471271330
Description: Customer Relationship Management: A Databased Approach offers the promise of maximized profits for todays highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar... Read more
Price:$54.10
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| Customer Relationship Management: A Strategic Imperative in the World of E-Business (Hardcover) |
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Author: Stanley A. Brown
Publisher: Wiley
ISBN: 471644099
Description: Maximize customer satisfaction and maximize your bottom line. Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in todays marketplace, organizations must change their strategy to become more cus... Read more
Price:$30.33
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