| Customer Responsive Management: The Flexible Advantage (Total Quality Management) |
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Author: Frank, Jr. Davis, Karl Manrodt
Publisher: Wiley
ISBN: 1557865051
Description: This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.
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Price:$ 59.95
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| Divide and Conquer : Target Y Customers Through Market Segmentation (Hardcover) |
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Author: Harry Webber
Publisher: Wiley
ISBN: 471176338
Description: Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollou... Read more
Price:$30.29
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| Drilling Down: Turning Customer Data Into Profits With A Spreadsheet (Paperback) |
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Author: Jim Novo
Publisher: Booklocker.com
ISBN: 1591135192
Description: The addition of the Internet as a commerce and communications channel has forced many companies into direct contact with their customers for the first time, and kicked off the accumulation of transactional information companies have never had access to before. This situation spawned a tremendous amount of demand in the marketplace for solutions, in... Read more
Price:$89.28
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| Harvard Business Review on Customer Relationship Management (Paperback) |
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Author: C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill
Publisher: Harvard Business School Press
ISBN: 1578516994
Description: The Harvard Business Review Paperback Series is designed to bring todays managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds an... Read more
Price:$13.57
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| Inside the Minds: The Art of Sales - Industry Leaders on Effective Strategies for Closing Deals, Delivering Products to Customers & Building a Winning |
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Author: Aspatore Books, aspatore. Com
Publisher: Aspatore Books
ISBN: 1587623471
Description: Inside the Minds: The Art of Sales is an indispensable guide for sales-related professionals, regardless of industry, looking to increase profits and hit consistent sales goals from quarter to quarter. Featuring top sales executives representing some of the nations leading companies, this book provides targeted, specific advice from a wide range of... Read more
Price:$27.95
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| Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships |
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Author: Jeffrey Gitomer
Publisher: Bard Press
ISBN: 1885167660
Description: People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book In the spirit, style, and format of the bestselling Little Red Book of Selling, the countrys #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to succe... Read more
Price:$ 13.57
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| Marketing: Connecting with Customers (2nd Edition) |
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Author: Gilbert D. Harrell
Publisher: Prentice Hall; 2nd edition (August 22, 2001)
ISBN: 130334944
Description: Designed for the Principles of Marketing course, this book communicates precisely what todays outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting --This text refer... Read more
Price:$51.00
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| Permission Marketing : Turning Strangers Into Friends And Friends Into Customers (Hardcover) |
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Author: Seth Godin
Publisher: Simon & Schuster
ISBN: 684856360
Description: The man Business Week calls he ultimate entrepreneur for the Information Age explains Permission Marketing -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fa... Read more
Price:$16.50
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| Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention |
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Author: T., Hennig-Thurau
Publisher: Springer Verlag GmbH
ISBN: 3540669426
Description: The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals a... Read more
Price:INR 5774.8\$ 101.00
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| Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management (Hardcover) |
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Author: Paul Temporal, Martin Trott
Publisher: Wiley
ISBN: 471846155
Description: Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations chal... Read more
Price:$23.07
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