| Secrets of Customer Relationship Management: Its All About How You Make Them Feel |
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Author: James G. Barnes
Publisher: McGraw-Hill Companies
ISBN: 71362533
Description: Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence loyalty programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake. Sir Martin Sorrell, C... Read more
Price:$ 12.49
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| The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM (Hardcover) |
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Author: Melinda Nykamp
Publisher: AMACOM
ISBN: 081440622X
Description: Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that he customer is always right, CRM targets profitable ways to act on that premise, at all times, across all channels and functions--keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for impla... Read more
Price:$9.94
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| Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships (Hardcover) |
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Author: Charles H. Green
Publisher: McGraw-Hill
ISBN: 71461949
Description: Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how b... Read more
Price:$19.77
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| Up Close & Personal?: Customer Relationship Marketing @ Work [ILLUSTRATED] (Paperback) |
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Author: Paul R. Gamble, Merlin Stone, Neil Woodcock
Publisher: Kogan Page
ISBN: 749446919
Description: Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. Should be read by all marketing, sales, service and advertising practitioners. -- Marketing magazine Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships. -- Database Mark... Read more
Price:$46.67
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