Author: Jim Sterne
Publisher: Wiley
Pages: 368
Language: English
ISBN: 471382582
Description: A comprehensive guide to taking full advantage of the Internet for customer care. A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for todays technically-savvy readers, this Second Edition covers all the bases. Youll learn the steps needed to make the transition from your current customer support to the Web. Youll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, youll discover how other companies create and maintain their Web sites.
Price: $28.96
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