Author: David Wealleans
Publisher: Gower Publishing Company
Pages: 147
Language: English
ISBN: 566083809
Description: At one time companies could look forward to long years of stability; they produced products that would have an extended life and customers who have stay loyal and constant indefinitely. Today, products seem to fade and lose their attraction as rapidly as bunch of flowers: customers buy from who they acquire the best deal, regardless of past relationship; competitors deliberately steal our market and a multitude of external pressures prevent us from keeping anything the same for any length of time. The phenomenon of churn has itself been encouraged by todays emphasis on increased customer choice; people are no longer prepared to queue for standard off-the-shelf items and services-they expect to have a chioce and to have any irritations that they find any current offerings corrected in tommorrows products.
Price: $99.95
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