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To Satisfy & Delight Your Customer: How to Manage for Customer Value


Author: William J. Pardee
Publisher: Dorset House Publishing Company, Incorporated
Pages: 262
Language: English
ISBN: 932633358

Description: This book explains how to do QFD easily and effectively. The first part of the book breaks down the QFD process into manageable tasks, starting with setting business goals. Other chapters discuss detailed development tasks, such as discovering customer benefits, and day-to-day management tasks, such as planning, scheduling, reviewing, facilitating, and training. The ideas come alive in an extensive case study of the design and construction of a world-class golf course in Mexico. In the second part of the book, the author extends the QFD process to four common situations: managing a product line; satisfying multiple stakeholders; selecting the best commercial applications; and coordinating multiple teams. By separating the underlying math from the body of the text and by using jargon-free language, the author makes QFD accessible to readers across a wide range of types and sizes of business.


Price: $ 39.95

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