Author: Forler Massnick
Publisher: AMACOM
Pages: 256
Language: English
ISBN: 814403468
Description: Being a customer-centered company means a lot more than simply measuring customer satisfaction. It means focusing all assets and decisions on the customers wants and needs. In other words, treating them like top dog. The Customer Is CEO supplies a framework for shifting to a strategic new customer focus. It will enable executives and managers to: 1. evaluate where they are now, 2. determine what functional departments, like human resources, finance, production, and plant operations, need to be doing to become more customer-focused, 3. craft a compelling vision statement for the company, 4. relate customer satisfaction to quality, reengineering, the learning organization, teamwork, leadership -- and more!
Price: $ 31
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