Author: Peter Honebein
Publisher: McGraw-Hill
Pages: 208
Language: English
ISBN: 844235822
Description: Customer education is a key element of the marketing mix before, during, and after the sale. Its a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to: * Provide customers the knowledge they need to choose one product over another. * Ensure that customers can succeed by using this product. * Raises barriers to competition by increasing switching costs. * Develop and deliver quality solutions for the organization.
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