Author: Keki Bhote
Publisher: AMACOM
Pages: 160
Language: English
ISBN: 814423620
Description: It is no longer enough to concentrate on customer satisfaction; companies must graduate to customer loyalty. This Management Briefing identifies the four stages of a companys evolution toward building lasting customer loyalty, and it summarizes the key management principles that must guide the transition. The book also provides a seven-step roadmap and audit to help readers
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