Author: Stephan A. Butscher
Publisher: Gower Publishing Company
Pages: 206
Language: English
ISBN: 566084511
Description: This book presents a new approach to customers loyalty programmes. Step by step, it will help you create a benefit package that as a high percieved value for your customers, show you ways to quantity the value of potential benefits, and explain how to find the right combination by financial and now financial benefits.
Price: $109.95
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