Author: Edwin T., Jr. Crego, Peter D. Schiffrin
Publisher: Irwin Professional Publishing
Pages: 240
Language: English
ISBN: 786302984
Description: This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customers needs with reengineering efforts; initiate and lead the reengineering effort by embracing the 7 Cs: closeness, clarity, courage, creativity, competencies, commitment, and consistency.
Price: $25.00
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