Author: Duane Sparks
Publisher: The Sales Board, Inc.
Pages: 77
Language: English
ISBN: 975356992
Description: In Masters of Loyalty, you will learn the only real reason why customers become genuinely loyal to suppliers - and why most companies get the loyalty equation wrong. Masters of Loyalty gives both sales managers and salespeople, an intimate view of what loyal customer relationships look and sound like and how to go about transforming sales calls so that customers are not merely satisfied but move toward full-blown loyalty - during every call. If you want to turn your sales force into a dynamic loyalty force that makes customers highly resistant to competitors appeals and binds them to your company in a lasting way, read how a master does it. Marketing vice president Mike is in trouble. His special loyalty-rewards program has all the right elements, but customers arent buying it. Except, that is, from a regional sales rep named Tony. Like all of the companys reps, Tony uses the Action Selling system. But somehow he seems to operate at a masters level, generating not just sales but fiercely loyal customers. What is Tonys secret? To save his own job, Mike desperately needs to find out.
Price: $ 19.95
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