Author: Murray Raphel, Neil Raphel, Janis S. Raye
Publisher: Alpha
Pages: 352
Language: English
ISBN: 1592573835
Description: Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003, • The top 20% of a company’s customers account for 80% of sales, • Top customers spend 50 times more than casual customers, • Frequent flier/shopper programs are more popular than ever.
Price: $37.82
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