Author: Murray Raphel, Neil Raphel
Publisher: Harperbusiness
Pages: 304
Language: English
ISBN: 887307868
Description: Frequent flyer programs. Customer service 800 numbers answered by people, not recordings. Preferred shopper cards. More and more companies are shaping their marketing efforts around one goal-increasing the loyalty of every person with whom they do business. Because it costs five times as much to sell to a new customer as to sell to a customer one already has, increased loyalty means increased profits and the promise of continued growth. In Up the Loyalty Ladder: Turning Some-Time Customers into Full-Time Advocates of Your Business, Neil and Murray Raphel show how a customer service emphasis can position your business well ahead of the competition.
Price: $ 67.33
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