| Customer Loyalty Programmes and Clubs (Hardcover) |
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Author: Stephan A. Butscher
Publisher: Gower Publishing Company
ISBN: 566084511
Description: This book presents a new approach to customers loyalty programmes. Step by step, it will help you create a benefit package that as a high percieved value for your customers, show you ways to quantity the value of potential benefits, and explain how to find the right combination by financial and now financial benefits.
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Price:$109.95
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| Customer Loyalty: How to Earn It, How to Keep It |
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Author: Jill Griffin
Publisher: Jossey-Bass
ISBN: 787963887
Description: Management consultant Griffin here addresses the failure of the market share theory. Presenting case studies-Home Depots customer intimacy standard; Sharp Electronics sales doctor approach-she stresses the need to develop customer loyalty programs. Griffin deftly examines pricing, value, customers purchasing cycles, positioning and targeting to cre... Read more
Price:$ 15.61
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| Customer-Centered Reengineering: Remapping for Total Customer Value |
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Author: Edwin T., Jr. Crego, Peter D. Schiffrin
Publisher: Irwin Professional Publishing
ISBN: 786302984
Description: This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customers needs with reengineering efforts; initiate and lead the... Read more
Price:$25.00
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| Customer.Community: Unleashing the Power of Your Customer Base |
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Author: Drew Banks, Kim Daus
Publisher: Jossey-Bass
ISBN: 078795621X
Description: The Internet is the worlds largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online customer community that gives... Read more
Price:$ 19.67
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| Customers as Partners - Building Relationships That Last (Hardcover) |
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Author: Chip R Bell
Publisher: Berrett-Koehler Publishers
ISBN: 1881052540
Description: Chip R. Bell--author of the popular Managing Knock Your Socks Off Service--presents a clear blueprint for maximizing business success by enhancing customer loyalty and building lasting relationships. Each chapter includes an illustrative story and key principles. Excellent advice.--Ken Blanchard.
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Price:$13.66
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| Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications |
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Author: Art Weinstein, William C. Johnson
Publisher: CRC Press
ISBN: 1574442406
Description: Great companies don just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers. The emerging value paradigm is not only a new way to think about marketing, ... Read more
Price:$ 79.97
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| Emotion Marketing: The Hallmark Way of Winning Customers for Life (Hardcover) |
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Author: Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr.
Publisher: McGraw-Hill
ISBN: 71364145
Description: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking s... Read more
Price:$19.96
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| Great Customer Service on the Telephone (Worksmart Series) (Paperback) |
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Author: Kristin Anderson
Publisher: AMACOM
ISBN: 081447795X
Description: First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits.... Read more
Price:$9.85
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| How to Create Customers as Loyal as Norm Peterson (Paperback) |
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Author: Michael Synk
Publisher: In-Synk
ISBN: 097084090X
Description: The Cheers Model of Marketing gives a thorough understanding of what it takes to build customer loyalty. By using the relationship between Norm Peterson and Cheers, this book clearly and concisely illustrates the basic principles of Customer Relationship Management (CRM). The Cheers Model will make sense to everyone.
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Price:$11.95
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| Instant Repeat Business (Instant Success) |
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Author: Bradley J Sugars, Brad Sugars
Publisher: McGraw-Hill
ISBN: 71466665
Description: Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while you were busy chasing after new customers you overlooked your old ones. Self-made millionaire and entrepreneurial expert Brad Sugars shows ... Read more
Price:$ 11.53
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