| The Action Selling Sales Training Book Series (Action Selling Book Series) |
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Author: Duane Sparks
Publisher: The Sales Board
ISBN: 097535695X
Description: The Action Selling Sales Training and Selling Skills Book Series includes: - Action Selling: How to sell like a professional, even if you think you are one. -Selling Your Price: How to escape the race to the bargain basement - Questions: The Answer to Sales - Masters of Loyalty: How to turn your sales force into a loyalty force The Action Selling B... Read more
Price:$ 59.95
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| The Butterfly Customer: Capturing the Loyalty of Todays Elusive Customer |
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Author: Susan M. O'Dell, Joan A. Pajunen
Publisher: Wiley
ISBN: 471645184
Description: Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience. Todays customer is a Butterfly Customer, skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan f... Read more
Price:$ 20.95
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| The Complete Idiots Guide to Winning Customer Loyalty (Paperback) |
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Author: Murray Raphel, Neil Raphel, Janis S. Raye
Publisher: Alpha
ISBN: 1592573835
Description: Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives... Read more
Price:$37.82
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| The Customer Loyalty Pyramid |
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Author: Michael W. Lowenstein
Publisher: Quorum Books
ISBN: 1567200761
Description: The vast majority of American companies have little awareness or knowledge of how their organizations must change strategically to improve their customers loyalty and assessment of value. As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentia... Read more
Price:$ 110.95
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| The Customer Rules: The 14 Indespensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World (Hardcover) |
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Author: C.Britt Beemer, Robert L. Shook
Publisher: McGraw-Hill
ISBN: 71603654
Description: Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the... Read more
Price:$17.79
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| The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Paperback) |
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Author: Frederick F. Reichheld, Thomas Teal
Publisher: Harvard Business School Press
ISBN: 1578516870
Description: The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichhelds national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal fut... Read more
Price:$12.21
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| The Saturn Difference: Creating Customer Loyalty In Your Company |
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Author: Vicki Lenz
Publisher: Wiley
ISBN: 471314498
Description: Many people across the country claim they have been Saturnized, thanks to the companys renowned style of conducting business that keeps their customers happy and coming back to purchase again and again. Marketing expert Vicki Lenz explores how Saturn built its exceptional customer service reputation, using their successful methods as a role model t... Read more
Price:$ 22.46
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| Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business |
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Author: Murray Raphel, Neil Raphel
Publisher: Harperbusiness
ISBN: 887307868
Description: Frequent flyer programs. Customer service 800 numbers answered by people, not recordings. Preferred shopper cards. More and more companies are shaping their marketing efforts around one goal-increasing the loyalty of every person with whom they do business. Because it costs five times as much to sell to a new customer as to sell to a customer one a... Read more
Price:$ 67.33
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| Why Customers Come Back: How to Create Lasting Customer Loyalty |
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Author: Manzie R. Lawfer
Publisher: Career Press
ISBN: 1564146952
Description: A wonderful book that should be required reading for anyone who deals with customers. A great read! This book shows you how to create lifelong customers, your key to business success.
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Price:$ 12.47
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