Author: V. Kumar
Publisher: Wharton School Publishing
Pages: 320
Language: English
ISBN: 132352214
Description: This book is aimed at top/mid-level management of small, medium, and large business-to-business (B2B) and business-to-consumer (B2C) enterprises that have the power and resources to change customer management strategies in their organization. This book also serves as a guide for executives-on-the-rise to understand the importance of customer-oriented strategies. What constitutes an effective customer management strategy? Is it enhancing customer loyalty, widening the customer base, or maximizing customer profitability? Although conventional wisdom suggests that enhancing customer loyalty and widening the customer base are effective strategies, this book focuses on the profitability angle and establishes that managing customers based on their profitability is the most effective approach to customer management.
Price: $25.51
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