Author: Harvey Thompson
Publisher: McGraw-Hill
Pages: 224
Language: English
ISBN: 71352104
Description: IBMs battle plan for attracting new customers--and keeping them for life. IBM--historys most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBMs battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customers viewpoint paramount in every corporate process and management decision. In todays environment of similar or identical products, CVMs battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success.
Price: $29.95
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