Author: Kelly Mooney, Laura Bergheim
Publisher: McGraw-Hill
Pages: 284
Language: English
ISBN: 71387390
Description: From the mouths of customers: what they want, how they want it, and what theyll do if they don get it. Theres no way around it. Executives, managers, and strategic thinkers around the globe are grappling with how to transform their organizations from product or service orientation to being customer driven. The 10 Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. In this customer-centric manifesto, customer experience guru Kelly Mooney scrutinizes the total customer experience. Earn My Trust . . . Put Me in Charge . . . Inspire Me . . . Each resulting demandment is a call to action from customersa call that is answered by the books strategic insights, anecdotes, and action plans.
Price: $32.78
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