| How Customers Think: Essential Insights into the Mind of the Market (Hardcover) |
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Author: Gerald Zaltman
Publisher: Harvard Business School Press
ISBN: 1578518261
Description: How to unlock the hidden 95% of the customer’s mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his y... Read more
Price:$21.75
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| Integrated Process Management: A Quality Model (Hardcover) |
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Author: Roger Slater
Publisher: McGraw-Hill Professional
ISBN: 70581029
Description: This book describes Integrated Process Management, a six-step model which clearly shows how to institutionalize process standards, their measurements, and their management. Also shown is how to computerize them. The book details this unique ``people\ and ``customer\ oriented philosophy with straight-forward, step-by-step techniques for how to follo... Read more
Price:$73.00
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| Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value (Hardcover) |
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Author: Dave Ulrich, Norm Smallwood
Publisher: Harvard Business School Press
ISBN: 1422110303
Description: Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for ... Read more
Price:$19.77
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| Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (Hardcover) |
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Author: V. Kumar
Publisher: Wharton School Publishing
ISBN: 132352214
Description: This book is aimed at top/mid-level management of small, medium, and large business-to-business (B2B) and business-to-consumer (B2C) enterprises that have the power and resources to change customer management strategies in their organization. This book also serves as a guide for executives-on-the-rise to understand the importance of customer-orient... Read more
Price:$25.51
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| Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 (Hardcover) |
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Author: Tony Carter
Publisher: Routledge
ISBN: 789022478
Description: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This res... Read more
Price:$69.35
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| Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management) |
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Author: Frederick E., Jr. Webster
Publisher: Wiley
ISBN: 471236934
Description: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. * In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales fo... Read more
Price:$29.95
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| Master Data Management and Customer Data Integration for a Global Enterprise (Paperback) |
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Author: Alex Berson, Larry Dubov
Publisher: McGraw-Hill Osborne Media
ISBN: 72263490
Description: Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business f... Read more
Price:$37.79
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| Quality Facility Management: A Marketing and Customer Service Approach (Hardcover) |
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Author: Stormy Friday, David G. Cotts
Publisher: Wiley
ISBN: 471023221
Description: As a facility manager, you
e concerned with building quality into your operation but possibly unsure about how to go about it in a systematic way. Perhaps its because a Total Quality Management program seems too imposing and costly for your department to undertake. Or maybe you
e leery of certain aspects of such a concerted effort, like measuring q... Read more
Price:$81.89
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| The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First (Hardcover) |
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Author: Harvey Thompson
Publisher: McGraw-Hill
ISBN: 71352104
Description: IBMs battle plan for attracting new customers--and keeping them for life. IBM--historys most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBMs b... Read more
Price:$29.95
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| The E-Factor: Building a 24/7, Customer-Centric, Electronic Business for the Internet Age (Hardcover) |
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Author: Martin T. Focazio
Publisher: AMACOM
ISBN: 814404898
Description: Companies that have Internet departments are dinosaurs, and the position of Webmaster is nearly extinct! In todays successful business model, the Internet isn just an area of business--it is a fundamental structure for how to do business. In highly-competitive companies, the e-factor pervades every aspect of operations. THE E-FACTOR shows manager... Read more
Price:$19.80
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