| 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line |
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Author: Donna Greiner, Theodore B. Kinni
Publisher: Three Rivers Press
ISBN: 761520295
Description: Sure-Fire, Cant-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty. Imagine having the customer-service secrets of the worlds most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, America... Read more
Price:$ 10.88
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| 25 Management Lessons From the Customers Side of the Counter |
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Author: James H. Donnell
Publisher: McGraw-Hill
ISBN: 786310049
Description: Close To The Customer is a sometimes shocking, often humorous look at encounters between customers and organizations. It gives 25 new ideas you can use to keep customers coming back for more.
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Price:$ 16.95
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| Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers |
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Author: Daniel Zanetti
Publisher: Kogan Page
ISBN: 749445572
Description: Daniel Zanetti, an acknowledged expert on the subject of winning and retaining customers, explores the ways in which sellers and service providers can reach and win over new customers in a wide range of industries including: hotels; salons; garages; supermarkets; health and leisure centers; insurance companies; fashion retailers; airlines; call cen... Read more
Price:14.54
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| Customer Chemistry: How to Keep the Customers You Want-And Say Good-Bye to the Ones You Don |
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Author: Mary Naylor, Susan Greco
Publisher: McGraw-Hill Companies
ISBN: 658001442
Description: Proven Program for Identifying—and Focusing on—Your Best Customers. Its the classic business paradox. You know you could get more business from your best customers, yet you devote the majority of your resources to pursuing the wrong prospects and demanding, unprofitable customers. Customer Chemistry introduces an innovative approach for identifyin... Read more
Price:$ 29.95
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| Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers |
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Author: Bernd H. Schmitt, Bernd Schmitt
Publisher: Wiley
ISBN: 471237744
Description: In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to s... Read more
Price:$ 23.07
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| Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships |
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Author: Richard A. Buckingham
Publisher: Kiplinger Books
ISBN: 938721828
Description: In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.
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Price:$ 80.12
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| Customer Power : How to Grow Sales and Profits in a Customer-Driven Marketplace |
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Author: David C. Swaddling, Charles Miller
Publisher: Wellington Press (OH)
ISBN: 970087942
Description: Customer Power provides the reader with a comprehensive overview of the strategic and marketing challenges todays manager faces. Customer Power not only recognizes the importance of the customer, it provides the reader with a roadmap to becoming customer-focused.
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Price:$ 22.08
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| Customer Retention : An Integurrated Process for Keeping Your Best Customers |
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Author: Michael W. Lowenstein
Publisher: Irwin Professional Pub
ISBN: 873892577
Description: The book was to present the mindset, plus measurement tools and metrics, needed to create customer loyalty. Customer loyalty is built on a solid foundation of perceived value, rather than satisfaction, or even delight. Satisfaction tends to represent a passive, reactive relationship with the customer, while retention and loyalty require more proact... Read more
Price:$ 34.75
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| Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (Hardcover) |
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Author: Lawrence G. Friedman
Publisher: Butterworth-Heinemann
ISBN: 750674601
Description: In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, Go To Market Strategy lays out a clear... Read more
Price:$28.35
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| Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Progr |
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Author: Terry G. Vavra
Publisher: ASQ Quality Press
ISBN: 873894057
Description: Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction ... Read more
Price:INR 2800.00/$ 47.25
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