Author: Donna Greiner, Theodore B. Kinni
Publisher: Three Rivers Press
Pages: 288
Language: English
ISBN: 761520295
Description: Sure-Fire, Cant-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty. Imagine having the customer-service secrets of the worlds most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, youll discover the secrets to:Creating products/services tailored to your customers needs, Recognizing and rewarding your most profitable trophy customers, Using three kinds of guarantees to build customer trust, Turning first-time customers into frequent buyers, And much more!
Price: $ 10.88
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