Author: Terry G. Vavra
Publisher: ASQ Quality Press
Pages: 490
Language: English
ISBN: 873894057
Description: Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.
Price: INR 2800.00/$ 47.25
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