Author: John Rosen, AnnaMaria Turano
Publisher: Portfolio Hardcover
Pages: 256
Language: English
ISBN: 1591841941
Description: Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: • Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. • Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern. • Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks. • Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software. • Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketing shows how to do just that and increase your bottom line as a result.
Price: $19.72
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