| Keeping Customers (The Harvard Business Review Book) |
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Author: John J. Sviokla
Publisher: Harvard Business School Press
ISBN: 875843336
Description: The 1990s are being coined the decade of the customer, implying that greater attention to the customers needs and perceptions is necessary to stay competitive. But Keeping Customers clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. It is a dynamic process that requires a set of interc... Read more
Price:$ 29.70
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| Magnetic Service: Secrets for Creating Passionately Devoted Customers (Paperback) |
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Author: Chip R Bell, Bilijack R Bell
Publisher: n/a
ISBN: 1576753751
Description: Cultivating and keeping customers long-term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where magnetic service comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult-like following of customers who don just forgive them when they err... Read more
Price:$120.85
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| Marketing for Keeps: Building Your Business by Retaining Your Customers |
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Author: Carla B. Furlong
Publisher: Wiley
ISBN: 047154017X
Description: Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
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Price:$ 24.95
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| No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers |
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Author: Victor H. Prushan
Publisher: Wiley
ISBN: 471157074
Description: Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small. —Jack D. Lantz, President and CEO, Unitek Miyachi Corporation
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Price:$ 14.08
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| Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Marketing Series. Professional Development) |
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Author: Christopher Martin, Moira Clark, Helen Peck
Publisher: Butterworth-Heinemann
ISBN: 075062020X
Description: The articles in Relationship Marketing for Competitive Advantage are wide-ranging, covering manufacturing and services, business and consumer database marketing, and retail. They represent some of the best writing on the subject by experts from around the world. Edited by academics from the Cranfield School of Management, these articles are supple... Read more
Price:$ 25.99
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| Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) |
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Author: Adrian Payne, Martin Christopher, Helen Peck, Moira Clark
Publisher: Butterworth-Heinemann
ISBN: 750640170
Description: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The edito... Read more
Price:$157.33
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| Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners (Paperback) |
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Author: The Culinary Institute of America
Publisher: Wiley
ISBN: 471380229
Description: Topics include: Dining room and kitchen organization and personnel, Reservations, greeting, and seating, Classic and modern styles of table service, Beverage and wine service, Money handling, Service challenges––what to do when things go wrong, Front-of-the-house safety and sanitation. Industry surveys consistently show that service is the number ... Read more
Price:$19.77
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| Seeking Customers (The Harvard Business Review Book) |
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Author: Benson P. Shapiro
Publisher: Harvard Business School Press
ISBN: 875843328
Description: In an increasingly complex and competitive business environment, having a goundbreaking new product is no longer a guarantee of success. Seeking Customers explores major changes in the process of identifying and attracting profitable customers, and brings new clarity to the critical relationships among selling, understanding customers, sales force ... Read more
Price:$ 45
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| Simply Better: Winning and Keeping Customers by Delivering What Matters Most |
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Author: Patrick Barwise, Sean Meehan
Publisher: Harvard Business School Press
ISBN: 875843980
Description: In this “radically conservative” book, the authors advocate a “back-to-basics” approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs. The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approac... Read more
Price:$ 22
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| Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers |
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Author: Larry Wilson
Publisher: Wiley
ISBN: 471147419
Description: Theres only one Larry Wilson . . . number one when it comes to the art of selling. —Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with... Read more
Price:$ 21.15
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