| Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy (Hardcover) |
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Author: John Rosen, AnnaMaria Turano
Publisher: Portfolio Hardcover
ISBN: 1591841941
Description: Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: • Goodyear turned Assurance with TripleTred tires in... Read more
Price:$19.72
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| The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life (Hardcover) |
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Author: Matt Oechsli
Publisher: Wiley
ISBN: 471703230
Description: This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide re... Read more
Price:$18.45
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| The Eleventh Commandment: Transforming to Own Customers |
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Author: Sandra Vandermerwe
Publisher: Wiley
ISBN: 471958239
Description: How many of todays leading corporations are successfully winning back old customers and attracting new ones.
The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how lead... Read more
Price:$ 90
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| The Experience! How to Wow Your Customers and Create a Passionate Workplace (Hardcover) |
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Author: Lior Arussy
Publisher: CMP Books
ISBN: 1578203066
Description: A must-read for managers; this is a great guide for pulling the customer back into your management loop. — Jerry Vass, author of Soft Selling in the Hard World Lior Arussy spins a cautionary tale for the transition companies m. The Experience is the journey of a frustrated call center manager who discovers hidden secrets about delivering the most ... Read more
Price:$17.90
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| The Future of Relationship Marketing (Hardcover) |
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Author: David Bejou, Adrian Palmer
Publisher: n/a
ISBN: 789031612
Description: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003. The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Ann... Read more
Price:$69.35
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| The One-Year Business Turnaround (Paperback) |
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Author: Mike Dandridge
Publisher: Wizard Academy Press
ISBN: 1932226427
Description: Todays customer has discovered that they can often find the best price, service, and quality without ever leaving the comfort of their pajamas. What can you offer that your customer can get online? And if competing with the Internet isn enough, you also have to battle national retailers, deep-discount megastores and big-box merchants. Convincing... Read more
Price:$18.95
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| Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty |
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Author: Harvey Thompson
Publisher: FT Press
ISBN: 131453564
Description: Praise for Who Stole My Customer?? Everyone talks about becoming a customer-centered company. This practical and
readable book shows how actually to make it happen. Who Stole My Customer?? offers unique and powerful insights into the world of
acquiring and retaining customers. Most importantly it provides new approaches to keeping ex... Read more
Price:$ 21.27
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