Author: Stacey Hall, Jan Brogniez
Publisher: Berrett-Koehler Publishers
Pages: 200
Language: English
ISBN: 1576751244
Description: Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as argeting customers and outmaneuvering the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day. Strategic Synchronicity is based on nine principles that are not new but are often neglected in todays business world. Among them are the ideas that businesses don need to search for customers if they are on purpose; that collaboration, not competition, is required; and that businesses create their own clients from hell.
Price: $14.25
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