Author: William M. Weilbacher
Publisher: Ntc Pub Group
Pages: 232
Language: English
ISBN: 844234761
Description: This book describes how to Build Winning Brand Strategies That Deliver Value and Customer Satisfaction. In place of the marketing myths, Weilbacher sets out the realities that will allow todays marketers to develop stretegies to create distinctive, dominant brands.
Price: $ 39.95
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