Author: Jeffrey Gitomer
Publisher: Bard Press
Pages: 256
Language: English
ISBN: 188516730X
Description: Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers. To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. That means 2.5 percent of your customers are mad and they
e telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service. Based on a philosophy thats been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they will fight before they switch--and they will proactively refer people to buy from you. Regularly employing oversized type in screaming bold fonts to grab the readers attention, Gitomer breathlessly recounts his start-to-finish approach to becoming memorable to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer!
Price: INR 1287.83/$ 30
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