Author: Craig Cochran
Publisher: Paton Pr
Pages: 108
Language: English
ISBN: 971323143
Description: The key to competitive advantage is proactively gauging customer perceptions and aggressively acting on the findings. The techniques for doing this don have to be difficult, they just have to be timely and effective. This book explores a range of practical techniques for probing your customers true level of satisfaction. Tools and specific instructions for use are described in detail, enabling the organization to get started immediately. The tools range from very basic to highly sophisticated, providing a path for organizations to follow as they progressively become more familiar with the unique drivers of customer satisfaction. This is the perfect reference for organizations that want to continually improve and outpace their competition.
Price: INR 2300/$ 108.00
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