Author: Trevor M. Spunt
Publisher: Purdue University Press
Pages: 102
Language: English
ISBN: 915910470
Description: You know what information you need to maintain customer satisfaction, but do you know how to ask the right questions to get that information? Guide to Customer Surveys will show you how! Before you ever start writing the questionnaire, you値l learn how to set objectives and choose your target audience. Seven simple questions help you formulate a plan and ensure the survey process goes smoothly. You値l know the pros and cons of different survey methods and which is best for your needs. You値l get the tested
ules of questionnaire layout that will boost your response rates. You値l find out the most important elements to include in your survey package. You値l see the way questions should flow, what kinds of questions to put at the top (and the bottom) of the page and what kinds of questions to avoid. You値l learn the tricks that will keep your customers on track and answering questions to the very end of the survey. You値l discover the advantages and disadvantages of the different types of questions and when to use each. Real-world questionnaires are yours to modify, spark ideas or just plain copy. You get 31 questionnaires based on real surveys from diverse industries, including mail, phone and email questionnaires. There are different types of questionnaires to fit your every need, including Recent Customer Transaction Questionnaires, Product/Process Improvement Questionnaires and Overall Customer Satisfaction Questionnaires. For each type of questionnaire, you値l get a full discussion of the purpose, characteristics, benefits and pitfalls. An easy-to-read chart will help you quickly identify which sample questionnaire is right for your needs.
Price: $ 34.99
Contact:
Book Available In :
