Author: Nigel Hill, Jim Alexander
Publisher: Gower Technical Press
Pages: 273
Language: English
ISBN: 566087448
Description: A simply written and thorough manual covering the rationale for and design of research into customer loyalty and satisfaction. It is written for the researcher rather than for the user of research. The early chapters establish the link between customer behaviour, customer satisfaction, loyalty and profit. The rest of the book works through exploratory and detailed research, PR, forecasting and related topics.
Price: INR 6300/$ 144.95
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