Author: Joachim Buschken
Publisher: South-Western Educational Pub
Pages: 208
Language: English
ISBN: 324202652
Description: For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company’s product when the switching costs are high. This could result from the product being integrated into the companies business systems (Microsoft, SAP, etc). Thus, managers must ask themselves, “how can I increase the switching costs of my customer?” Bueschkens Higher Profits Through Customer Lock-In covers different strategies for locking in customers.
Price: $ 26.40
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