Author: Maree Thyne, Eric Laws
Publisher: Routledge
Pages: 244
Language: English
ISBN: 789027542
Description: Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry.
Price: $ 39.95
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