Author: Robert Woodruff, Sarah Gardial
Publisher: Blackwell Publishing, Incorporated
Pages: 360
Language: English
ISBN: 1557865531
Description: This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require.
Price: INR 2682.46/$ 47.66
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