Author: Frederick E., Jr. Wester
Publisher: John Wiley & Sons
Pages: 336
Language: English
ISBN: 471595764
Description: Combines important new academic thinking and research with evidence of `best practice in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn . Contains authentic examples from Websters research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
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