Author: James H. Myers
Publisher: South-Western Educational Pub
Pages: 240
Language: English
ISBN: 877572763
Description: To be competitive in today?s markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you?ll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results.
Price: INR 1415.99 /$ 44.95
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