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Measuring and Managing Customer Satisfaction: Going for the Gold


Author: Sheila Kessler
Publisher: ASQ Quality Press
Pages: 170
Language: English
ISBN: 873893646

Description: Customer service is what makes or breaks a company in todays marketplace. Managers need to hire the right people, give them the right systems, and train them to attend to customers and recognize their needs. Measuring and Managing Customer Satisfaction is intended for companies with limited staffs to design and implement an effective customer assessment system. Kessler takes the reader through all stages of measuring customer satisfaction so they devise a rigorous, yet simple system that draws


Price: INR 2900/$ 36.75

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