Author: Gerald A. Michaelson, Steven W. Michaelson, Gerald Michaelson, Steven Michaelson
Publisher: McGraw-Hill
Pages: 200
Language: English
ISBN: 71427317
Description: Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the worlds greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinkers classic battle strategies specifically for todays marketing professionals by boiling down the classic The Art of War into The Principles of the Marketing War, such as: * Organization of Intelligence: Know your market as well as you know yourself, * Economy of Force: Assess accurately where you employ your resources, * Simplicity: Even the simplest plans are difficult to execute. Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzus theories drawn from some of the business worlds most successful marketing campaigns.
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