Author: Thomas M. Siebel
Publisher: Currency
Pages: 257
Language: English
ISBN: B000WE8ZLU
Description: The founder and CEO of Siebel Systems, the worlds leading provider of eBusiness software, reveals the eight principles of eBusiness that companies must master to succeed in todays economy. Siebel shows how market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to todays eBusiness technology, organizations can conduct business in any way their customers want; anytime, anywhere, in any language and currency, and through any channel. In todays competitive climate, that ability, says Siebel, is no longer just an option; it is a matter of business survival. The age of eBusiness is in truth the age of the customer. Todays empowered customers are able to switch to the competition with unprecedented ease and speed. Nothing is more critical for business success, therefore, than delivering the highest levels of customer satisfaction. While companies must still compete on price, product quality, and distribution, those factors alone are not enough to gain a competitive edge: Only organizations that can consistently satisfy and even anticipate their customers needs will win the escalating battle for customer loyalty. And Tom Siebel knows whereof he speaks. Siebel Systems is the worlds leading provider of eBusiness applications software; the technology enabling many of the largest and best-known organizations to transform themselves into customer-focused eBusiness leaders. Based on his companys hands-on experience in implementing successful eBusiness systems, Siebel reveals the eight essential principles of eBusiness, and outlines a straightforward, five-step process any company can use to become an effective eBusiness.
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