Author: David Frederick Ross
Publisher: Auerbach Publications
Pages: 304
Language: English
ISBN: 1420064975
Description: The growing power being exercised by today’s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It’s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your customer.
Price: $79.95
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