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Books Resource / Library - Customer Satisfaction & Retention

Largest collection of books on the subject of customer satisfaction and retention.

     
 
Featured :: Books by Customer Mathematician Avinash Narula

Customer Icebergs
Price :INR Rs.275/$ 7(+S&H)
Description
Dissatisfied customers turn into customer icebergs. Find out the damage they cause to your business without your even knowing about it. Download option also available.
For more infoClick Here.


Customer Math
Price :INR 225/$ 5(+S&H)
Description
Avinash Narula provides the mathematical proof that customer retention is profitable. Once you understand customer math, you will never dare to make the customer unhappy. Hardcover & Download option also available.
For more infoClick Here.


Unhappy Customer Stock Exchange
Price :INR 150 /$4(+S&H)
Description
Discover the invisible Unhappy Customer Stock Exchange and the losses your business will make while trading there. Download option also available.

For more infoClick Here.

 
   
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Listening to the Voice of the Customer
Author: Jon Anton, Debra Sue Perkins
Publisher: The Customer Service Group
ISBN: 915910438

Description: Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program.
... Read more

Price:$ 113.97

Get this book: Contact
 
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Author: Jeffrey Gitomer
Publisher: Bard Press
ISBN: 1885167601

Description: Salespeople hate to read. Thats why Little Red Book of Selling is short, sweet, and to the point. Its packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
... Read more

Price:$ 13.57

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Making Customer Satisfaction Happen
Author: R.M. McNealy
Publisher: Springer
ISBN: 412786303

Description: This book provides the focus for an organisations Total Quality Management process; the achievement of `world-class customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
... Read more

Price:INR 2972/$ 89.95

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Managing Quality: A Practical Guide To Customer Satisfaction
Author: Murthy
Publisher: Sage Publications India Pvt Ltd
ISBN: 761993053

Description: Divided into 14 chapters, the book provides a judicious blend of select techniques and philosophy for quality management. The author stresses the importance of the management taking the lead to ensure quality in organizations. Emphasis is also placed on training and motivation in order to inculcate among employees the desired attitudes towards qual... Read more

Price:INR 395/$ 78.95

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Managing Sales Leads: Turning Cold Prospects into Hot Customers (Hardcover)
Author: James Obermayer
Publisher: South-Western Educational Pub
ISBN: 324205465

Description: Sales leads are what successful marketing is all about. Thats where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in todays tough economy the skills needed to generate and manage leads are eve... Read more

Price:$26.37

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Managing the Customer Experience: A Measurement-Based Approach
Author: Morris Wilburn
Publisher: ASQ Quality Press
ISBN: 873897021

Description: Companies conduct customer loyalty research programs all the time. But anyone who has seen the results knows that nearly all fall short of their intended purpose and that brand image is either not addressed as well as it could be or at all. The research program often ends with the studys sponsors not knowing if they can use the results or how. Mana... Read more

Price:$ 47.25

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Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization (Jossey Bass Business and Management
Author: Robert L. Desatnick, Denis H. Detzel
Publisher: Jossey-Bass
ISBN: 1555424155

Description: Provides a blueprint for building and maintaining a total organizational commitment to greater customer satisfaction. Examples from a wide range of businesses and nonprofit organizations and important new data from Hay Group surveys and studies offer an inside look at the training and management practices of seventeen companies noted for superior s... Read more

Price:n/a

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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Author: Frederick E., Jr. Wester
Publisher: John Wiley & Sons
ISBN: 471595764

Description: Combines important new academic thinking and research with evidence of `best practice in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn . Contains authentic examples from Websters research at leading American and Japan... Read more

Price:$ 2.31

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Measuring and Managing Customer Satisfaction: Going for the Gold
Author: Sheila Kessler
Publisher: ASQ Quality Press
ISBN: 873893646

Description: Customer service is what makes or breaks a company in todays marketplace. Managers need to hire the right people, give them the right systems, and train them to attend to customers and recognize their needs. Measuring and Managing Customer Satisfaction is intended for companies with limited staffs to design and implement an effective customer asses... Read more

Price:INR 2900/$ 36.75

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Measuring Customer Satisfaction (A Fifty-Minute Series Book)
Author: Richard F. Gerson
Publisher: Crisp Learning
ISBN: 1560521783

Description: There is a great deal of information being published today and discussed on the topic of total quality management, continuous quality improvement, customer service and customer satisfaction.
... Read more

Price:$ 11.86

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Popular Categories
Customer Service [84]
Customer Delight [13]
Customer Satisfaction [94]
Customer Loyalty [39]
Customer Retention [27]
CRM [24]
Digital Book [14]
Customer Value [27]
Customer Demands [3]
Voice of the Customer [4]
Customer Oriented [21]
Customer Needs [6]
Customer Support [3]
Customer Expectation Management [1]
Understanding the Customer [1]
Customer Choice [2]
Customer Education [1]
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