| Listening to the Voice of the Customer |
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Author: Jon Anton, Debra Sue Perkins
Publisher: The Customer Service Group
ISBN: 915910438
Description: Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program.
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Price:$ 113.97
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| Little Red Book of Selling: 12.5 Principles of Sales Greatness |
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Author: Jeffrey Gitomer
Publisher: Bard Press
ISBN: 1885167601
Description: Salespeople hate to read. Thats why Little Red Book of Selling is short, sweet, and to the point. Its packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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Price:$ 13.57
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| Making Customer Satisfaction Happen |
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Author: R.M. McNealy
Publisher: Springer
ISBN: 412786303
Description: This book provides the focus for an organisations Total Quality Management process; the achievement of `world-class customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
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Price:INR 2972/$ 89.95
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| Managing Quality: A Practical Guide To Customer Satisfaction |
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Author: Murthy
Publisher: Sage Publications India Pvt Ltd
ISBN: 761993053
Description: Divided into 14 chapters, the book provides a judicious blend of select techniques and philosophy for quality management. The author stresses the importance of the management taking the lead to ensure quality in organizations. Emphasis is also placed on training and motivation in order to inculcate among employees the desired attitudes towards qual... Read more
Price:INR 395/$ 78.95
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| Managing Sales Leads: Turning Cold Prospects into Hot Customers (Hardcover) |
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Author: James Obermayer
Publisher: South-Western Educational Pub
ISBN: 324205465
Description: Sales leads are what successful marketing is all about. Thats where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in todays tough economy the skills needed to generate and manage leads are eve... Read more
Price:$26.37
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| Managing the Customer Experience: A Measurement-Based Approach |
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Author: Morris Wilburn
Publisher: ASQ Quality Press
ISBN: 873897021
Description: Companies conduct customer loyalty research programs all the time. But anyone who has seen the results knows that nearly all fall short of their intended purpose and that brand image is either not addressed as well as it could be or at all. The research program often ends with the studys sponsors not knowing if they can use the results or how. Mana... Read more
Price:$ 47.25
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| Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization (Jossey Bass Business and Management |
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Author: Robert L. Desatnick, Denis H. Detzel
Publisher: Jossey-Bass
ISBN: 1555424155
Description: Provides a blueprint for building and maintaining a total organizational commitment to greater customer satisfaction. Examples from a wide range of businesses and nonprofit organizations and important new data from Hay Group surveys and studies offer an inside look at the training and management practices of seventeen companies noted for superior s... Read more
Price:n/a
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| Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company |
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Author: Frederick E., Jr. Wester
Publisher: John Wiley & Sons
ISBN: 471595764
Description: Combines important new academic thinking and research with evidence of `best practice in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn . Contains authentic examples from Websters research at leading American and Japan... Read more
Price:$ 2.31
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| Measuring and Managing Customer Satisfaction: Going for the Gold |
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Author: Sheila Kessler
Publisher: ASQ Quality Press
ISBN: 873893646
Description: Customer service is what makes or breaks a company in todays marketplace. Managers need to hire the right people, give them the right systems, and train them to attend to customers and recognize their needs. Measuring and Managing Customer Satisfaction is intended for companies with limited staffs to design and implement an effective customer asses... Read more
Price:INR 2900/$ 36.75
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| Measuring Customer Satisfaction (A Fifty-Minute Series Book) |
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Author: Richard F. Gerson
Publisher: Crisp Learning
ISBN: 1560521783
Description: There is a great deal of information being published today and discussed on the topic of total quality management, continuous quality improvement, customer service and customer satisfaction.
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Price:$ 11.86
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