| Beyond Six Sigma: Profitable Growth through Customer Value Creation (Hardcover) |
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Author: Pl Gary, Jerry Alderman
Publisher: Wiley
ISBN: 471681512
Description: Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in todays super-hot global economy, companies like yours need radically new tools for con... Read more
Price:$56.00
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| Breakaway: Deliver Value to Your Customers--Fast! (Hardcover) |
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Author: Charles L. Fred
Publisher: Jossey-Bass
ISBN: 787961647
Description: In Breakaway, entrepreneurial businessman Charles Fred presents a revolutionary performance model that helps your company break away from the competition. He offers a new approach to organizational learning that will dramatically speed up the learning process and help any company save on their two most valuable resources-time and money. Breakaway p... Read more
Price:$29.95
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| Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) |
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Author: Sandra Vandermerwe
Publisher: Palgrave Macmillan
ISBN: 1403935033
Description: In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to increase value... Read more
Price:$ 34.9
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| Capturing Customers.com (Hardcover) |
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Author: George Colombo
Publisher: Career Press
ISBN: 1564145077
Description: Capturing Customers.com provides detailed and straightforward explanations and useful illustrations of strategies and tactics for successful selling and marketing of products and services in todays wired world. Sure, the Internet is an important part of the equation, but its not the whole story. In fact, author George Colombo clearly demonstrates t... Read more
Price:$22.99
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| Competing for Customers and Capital (Hardcover) |
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Author: Victor J. Cook Jr.
Publisher: South-Western Educational Pub
ISBN: 324405979
Description: Not only do the goals of marketing departments often fail to match those of finance, they sometimes outright conflict. The two departments speak different languages, they have no clear link, and - bottom line - the markets for customers and investors are separate. But one innovative book can change everything. CREATING MARKET VALUE illustrates a ca... Read more
Price:$23.97
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| Competing Globally Through Customer Value: The Management of Strategic Suprasystems (Hardcover) |
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Author: Michael J. Stahl, Gregory M. Bounds
Publisher: Quorum Books
ISBN: 899306004
Description: This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognized as a serious handicap for companies that compete internationally, editors Stahl and Bounds re... Read more
Price:$119.95
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| Customer Equity: Building and Managing Relationships As Valuable Assets |
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Author: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Publisher: Harvard Business School Press
ISBN: 875847641
Description: Whats a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured? This timely book provides a solution: a fully developed, highly practical new marketing system for me... Read more
Price:n/a
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| Customer-Value (Hardcover) |
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Author: Thomas Bieger
Publisher: Redline GmbH
ISBN: 3636030817
Description: Die Kunden entscheiden langfristig über den Erfolg von Unternehmen und Institutionen (in der Regel schreiben wir in diesem Buch von Unternehmen, ebenso können aber auch öffentliche Institutionen, Nonprofit-Organisatio-nen et cetera von den Ansätzen profitieren), wenn auch in besonderen Situationen die Kapitalgeber, die Personalmärkte oder die Öffen... Read more
Price:$146.66
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| Getting It Right!: Creating Customer Value for Market Leadership |
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Author: Philip Weinzimer
Publisher: Wiley
ISBN: 471291889
Description: Getting It Right! Is the first book on lading change in an organization that provides a simple, convenient tools for getting managers, staff, partners, and other stakeholders all on the same page, at the same time. Other book talk about how to get it done in the abstract; Getting It Right shows you how to get it done in the workplace. Each chapter ... Read more
Price:4 34.95
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| Managing Customer Value: Creating Quality and Service That Customers Can See |
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Author: Bradley Gale
Publisher: Free Press
ISBN: 29110459
Description: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards, according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceive... Read more
Price:$ 23.1
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