Author: Ander Gronstedt
Publisher: Routledge
Pages: 256
Language: English
ISBN: 415921996
Description: Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming customer century. Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is a roadmap to success in the Customer Century. Explains a hot, new management strategy Includes practical tips and strategies.
Price: $ 31.95
Contact:
Book Available In :
