Author: J.C. Larreche
Publisher: Wharton School Publishing
Pages: 352
Language: English
ISBN: 132363429
Description: This book shows you how to build momentum for growth and leave your competitors trailing far in your wake! It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.
Price: $19.79
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