| Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions |
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Author: Bill Dodds
Publisher: University Press of America
ISBN: 761826319
Description: Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
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Price:$ 66.5
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| Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Hardcover) |
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Author: Sunil Gupta, Donald Lehmann
Publisher: Wharton School Publishing
ISBN: 131428950
Description: Its more important than ever for companies to objectively assess the value of their customers. But conventional measures of \customer lifetime value\ haven been linked to overall business value and haven been useful to senior managers. Managing Customers as Investments overcomes both shortcomings. Through practical examples and case studies, you... Read more
Price:$20.45
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| Measure What Matters to Customers: Using Key Predictive Indicators (KPIs) (Hardcover) |
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Author: Ronald J. Baker
Publisher: Wiley
ISBN: 471752940
Description: Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your companys profits by working smarter, this is the book for you.
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Price:$41.60
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| Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers (Hardcover) |
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Author: Janet Rubio, Patrick Laughlin
Publisher: Wiley
ISBN: 471035130
Description: Introduces a powerful, ten-step approach to forging strong, life-long relationships with any companys most valuable customers. Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the worlds number-one PC manufacturer for finding profitable customers, building and maintai... Read more
Price:$30.60
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| Return on Customer: Creating Maximum Value From Your Scarcest Resource (Hardcover) |
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Author: Don Peppers, Martha Rogers
Publisher: Doubleday Business
ISBN: 385510306
Description: Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it me... Read more
Price:$19.96
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| Superior Customer Value in the New Economy: Concepts and Cases, Second Edition |
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Author: William C. Johnson, Art Weinstein
Publisher: CRC
ISBN: 1574443569
Description: Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin... Read more
Price:$ 47.96
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| The 7 Universal Laws of Customer Value: How to Win Customers & Influence Markets |
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Author: Stephen C. Broydrick
Publisher: McGraw-Hill
ISBN: 786307323
Description: Cutting costs has become an obsession for corporate America. Customers are clamoring for the highest quality at the lowest possible price, forcing companies to continually slash prices. The end result? Businesses refrain from adding expensive new features and amenities--and all products and services start to look like carbon copies. When innovation... Read more
Price:$ 24.95
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| The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) (Routledge Corporate |
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Author: Ander Gronstedt
Publisher: Routledge
ISBN: 415921996
Description: Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming cust... Read more
Price:$ 31.95
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| The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback) |
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Author: Michael Treacy, Fred Wiersema
Publisher: Basic Books
ISBN: 201407191
Description: Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase... Read more
Price:$10.20
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| The Future of Competition: Co-Creating Unique Value with Customers (Hardcover) |
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Author: C. K. Prahalad, Venkat Ramaswamy
Publisher: Harvard Business School Press
ISBN: 1578519535
Description: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitou... Read more
Price:$26.37
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